BUDWEISER
CAMPAIGN SUPPORT
QATAR FIFA WORLD CUP 2022
Campaign support for the duration of the tournament finals.
I worked with the team at DraftLine to deliver always on content during the largest sporting event of the year.
My responsibilities included Community Management, Content Creation & Ideation and general campaign support.
#BRINGHOMETHEBUD
What would the iconic beer brand and Official Sponsor of the FIFA World Cup do after an announcement that no beer would be sold at the participating stadiums during match time?
Ship the unsold beers to the winning country, of course. 🍻
